Joana Ester Paupério is a strategic and transformational advisor partnering with leaders and organizations to navigate meaningful change, foster resilient cultures, and turn bold visions into actionable strategies. Joana Ester has over 20 years' worth of experience devising/executing strategy, launching brands and developing business plans to maximise market share, revenue and growth for leading multi-sector clients and companies in fast-paced, pressurised settings globally. She is the co-founder of Fortify Biz and Visionary Motion, where she lives true to her belief in the freedom-responsibility dichotomy: I don't wait for freedom, I create it. Responsibility sustains it. I claim both!

To shape the future with collaboration, creating successful strategies and fortified solutions.

We aim to help people and businesses - from startups to consumer markets - access their business, create growth strategies, value their services, develop products that bring unique experiences. We have customer focus, user experience and extensive global business knowledge with proven track record.

Loyalty | Passion | Freedom | Trust